Before Casper tried to reinvent sleep, Jamba Juice tried to reinvent breakfast — and for one delirious moment in the early 2000s, Wall Street believed a blended fruit drink was a scalable empire. This week, we crack open the real story of how Jamba Juice rode the wellness wave to a $265 million IPO, then quietly drowned in franchise dysfunction, commodity costs, and the brutal seasonality problem their pitch deck conveniently forgot to mention.