The Profit Prophet

The Mattress Conspiracy: How an Industry Built on Sleep Deprivation Spawned a Billion-Dollar Rebel — and Then Slowly Ate It

Episode Summary

Casper didn't just sell mattresses — it declared war on a decades-old cartel of showrooms, commissioned reviews, and deliberately confusing foam layers designed to make comparison shopping impossible. But the story of how a startup dismantled a corrupt industry and still somehow lost is a masterclass in what happens when your best weapon is also your only weapon.